The feedback to Advertisement group from second group

"An overtimed presentation with excellent coverage in pre-history of Advertising, Coca-cola as case studies, with great examples of TVC ads that kept audience captivated!" 

'Advertisements' is a vast topic to be discussed, and Group 3 had done quite good job to cover as much aspects of it as possible. The group started their presentation with showing a hilarious TVC ad from Nolan Cheddar Cheese. Humour is always the best to start a Friday morning.

Presentation on advertising history was crisp and clear, informative and straight to the point. Traditional advertising media was covered quite well, too. From war poster, prints, radio to television, and the later form of advertising involving the internet and all other kinds of media including outdoor, bilboard, and guerilla advertising. Viral effect was talked about, but Group 3 did not have proper descriptions about it, and did not manage to mention the arguably most successful online viral advertisement, Old Spice commercial.

The presentation of actual existing outdoor advertising was presented with voice over by Joel. It was a good presentation technique but unfortunately it was rather unnecessary as it did not carry much important information in it. Then I again think it represented well what ads can sometimes do; get you excited with just some fresh way of conveying something. Probably would have bought the product had Joel mentioned it. Great idea!


As for internet advertising and also mobile advertising which was mentioned as the future of ads was presented perhaps a little bit too briefly and I wish it would have shown examples of mobile ads in the powerpoint slides.

Then comes the favourite moment, when everyone in the room are busy with group task prepared by Group 3, which is to create advertisement for a self-created product based on random item given to each group. It was such great fun to participate in the task.

The task was awesome in engaging students. I don't recall having this much fun in all the previous lectures! Then again I think the task was a little misleading from advertising, because we had to come up with a product before advertising and boy do we love to design products and talk about them. So is it our problem to be fanatic about product development? Could be! Nevertheless this was hilarious and made me think about problems, such as how would you advertise a product you might really be fond of.

BREAK (15mins)

Coca cola was an excellent choice of case study, and it was covered in great depth by Edita and Austéja. It would have been better, if the case study can be a little shorter. (For example, the pre historic marketing strategies of Coca cola giving out coupons could be mentioned even more briefly). Taking the focus more into problematizing with this example wouldve been super.

The positive and negative impact of advertisements was covered well by Noora, showing many examples of advertisements to support her points. This could have been covered more, which I think is the most essential part of the topic, the ethics aspect. It would have been even better, if influence of advertising to humanity was mentioned as well. (For example, certain advertising campaigns created subcultures or movement that affects the world)

Last but not least, I personally admired the technique of using wireless mouse to control the flow of the slide. It is brilliant idea and I wished we had thought about that when we (Group 2) did our presentation. Bravo presentation and thank you Group 3!

PROs
Informative
Beautifully performed
Loved how the presentation held the advertisement influence like an underlying message
Good examples of TVC commercials

Good case study presentation

Good variation of presentation technique (videos, slides, group task, voice over)

CONs

Not enough interaction (questions, discussion) with audience during presentation

Lack of mobile ad examples
Amount of lessons for this great topic(the second one just might have saved the world I think after seeing this)

Lack of sound/radio/audio ad examples

Missed some essential topics (advertising influences, up-to-date statistic on current ad placement): these could have been said out loud but I also think advertising was thought more of as a whole here, taking the minutes from mentioning certain gadgets etc.

Joanne NH Wong

with additional pondering from Markku Laskujärvi

Group 3 - Add some ads, dude!

The Friday after the Mindtrek was spent in the field of Advertising. We had some minor difficulties with our beloved PowerPoint and the video links that wouldn't open on Mozilla. But in the end, with a minor delay, we got it up and running eventually. We were glad to present the PowerPoint presentation designed by Taehee and kicked off the show with a clip of the Best Commercial of 2010.

The First Part - History

The show started with Robert and introduction to the History of Advertisement. Robert did his best to cut the presentation into as short introduction as possible, but as we all know, history is such a difficult subject to talk shortly about. He told about the very first forms of advertisment, from cave men, to first newspaper ads, to radio and television not forgetting the propaganda ads during the II World War. He also included the rise of the Internet as well as Guerilla Marketing to the presentation.

Introduction to History by Professor Robert.

The Second Part - Forms of Advertising

The next presentation included some of the many forms of advertising and was presented by Joel, Federico and Taehee. The part started with Joel's slide show with a voice over explaining all the ads you see when you're strolling down Hämeenkatu.
The boys had divided the subject and told about ads in newspapers, magazines, radio, television, the Internet, outdoor signs and other forms of advertising. Taehee told also about the future of the advertisement and what is the current direction of it as the digital mediums are vastly growing.

Group Task

The second part ended with a Group Task, where the formed groups got a target group and a random object and had to come up with an advertisement for that product. They had to come up with what the product was, the name and a slogan for it and also think of the form of advertising they were going to use and why.
The given target groups included:

1. World of Warcraft lovers
2. Dog owners
3. Rich people
4. Hipsters
5. REALLY old people (90 & more)
6. Pregnant teenagers

Multi-functional Dogtor-Woof now available!

Teenager "Juliet" was also very satisfied with the Coming Soon -kit.

We got some amazing ads promoting "Coming Soon"-kits for Pregnant teenagers, multi-functional Dogtor-Woof for dog owners and new cool glasses for Hipsters - just to mention a few. Every group had great ideas and came up with a purpose of a random object and were able to think about the correct medium for their product as well as the target group.

All professors were fascinated by the excellent advertisements!

The Third Part - The Coca-Cola Case

The third part included the theory put into the real life and presented the evolution of Coca-Cola's advertising and how it has changed through the years. Edita and Austéja (the collague - not the assistant) inroduced a bit about the company's history and how the advertisement changed from cupons, to war ads, to hugging vending machines and so on. The Hug Me vending machine seemed to be a very good idea for TAMK students and everyone wanted one for Finlayson Campus as well.

The 4th Part - Positive and Negative Aspects

The show ended with more opinion based part of the presentation by Noora and she introduced some thoughts of the negative and positive aspects that advertising has on our daily lives. The presentation introduced the negative aspects of ads having an effect on children, obisity as well as other issues like alcohol and tobacco ads. The positive aspects included the thoughts of advertisment being positive for the sociaty, businesses and being used for charitable or social awareness purposes.

The Feedback

The feedback given by the News-group was very constructive and had some very good positive and critical points. They mentioned that some parts were a bit too long, but understood that the subject is so wide that it can be difficult to try to cut the information. They also pointed out some good examples of subjects that weren't included in the presentation, such as a visual design aspect, psychology and guerilla marketing. Every suggestion was very good, but only if the session would've been a bit longer or if we would've been able to organize the session more effectively, we could've had been able to talk about these issues as well. Despite the rush our group had with also the return date of the tasks on Visual Design lectures, we managed to give a (hopefully) good introduction to the world of Advertising.

- Advertising Group -

 

If only we'd have this kind of interactive ads in Keskustori as well!

The second student driven session was enjoyable too

The news was the topic of the second student professor team. The hilarious opening rap-video made me a little bit scared; almost regretted I said earlier that people learn best when they have fun.

The professors: Teppo Nieminen, Yulia Pak, Markku Laskujärvi, Joanne Wong

But the music video was really fan, and was followed by well prepared presentations on different aspects of news. The audience seemed alert, not sleeping or playing with their electronic devices.

This team showed super fast news report production

The team work was challenging like news production in real life is. Time is short, and the given preconditions demanding. The teams tackled the challenge well or very well, some teams showed also their remarkable improvisational theater talents.

Thanks to social media demonstrations pop up very quickly

The audience was again good and the professor team took advantage of this in an exemplary way helping to trigger debate useful for understanding and learning.

Sovereign news studio design

Some important areas were not covered though, like censorship. There is always this problem preparing a presentation when the topic is broad and time short: to go deep in chosen areas and ignore some, or to cover all relevant areas and take the risk to be superficial.
This team chose depth and can't be blamed for that. A hint for the future: If you know you don't have time to cover some important topics, give the students links to some resources where the topics are covered, a list of recommended reading/viewing.

To summarize: a very well planned and executed class, very communicative and inspiring

Group 1 gives feedback to group 2

"Due to all the MindTrek buzz a little late. But better late than never!" - Joe

Feedback - pt.1

The group 2 opened their presentation with an awesome rap video, that made us think that this lesson could actually be fun... and it was! We wish the video could've been longer, since seeing their creation, we are well aware of their hip-hop skills.

The seriously academic part was consisting of several well written and well spoken talks on topics as broad as history of communication to specific TV media formats. The first talk of all was Teppo's history lesson, that even though he tried hard to squeeze all the important information to such short presentation, failed to cover some major milestones of humankind communication.

Then the definition of newspaper was brilliant. We were really glad to have learned the categorization, and it proved the group really did their homework well. In the end of the second talk, we were engaged to the presentation by series of well put question and discussion was opened. This however wasn't much of an issue at all, and the Group 2 can be glad for having such active audience.

Given group task

"Explore news as an effective media"

"Make your own report given six keywords. Define a target group, Select type of news media to publish your news, present your news to the class, give explanation" 10-15 minutes.

Where 10-15 minutes proved to be an obstacle to otherwise very nice and creative task. Luckily we all have managed to deliver, but I believe we all felt 5 more minutes would have proven very useful. 

This is a good warning for the following groups: If you have a group task, think twice about how much time will your audience need! Try to go through the tasks yourselves.

Feedback - pt.2

We have especially enjoyed the outsourced contents and the richness of the presentation. There was enough examples to understand all the media formats described. Totally a way to go! And even better, good deal of those examples were funny, and did not let us slip off the hook.

We however concluded that for this specific topic, the research and factual value of the talk could have been deeper. All in all, we yet again struggled to get many new information, that we couldn't think of ourselves. We would've endorsed more information on the technical, ethical and business side of the industry as well as having more theory included.

What was a crucial mistake made though, is that there was nothing on the negative side of media. No information of negative sides of the Code of conduct, no information on censorship and monopolisation of the media, and no positive insight to the democratization of media, whether blogs or microblogging and social platforms. Yet again the group can be thankful of the brilliant audience that saved the day on that topic, as well as Cai on censorship.

Organization flow could have been better, but we are all learning and we struggled too.

Conclusion:

Great and fun presentation! Missed few things. Very enjoyable.

Marked 4

Pros:
Lots of information
Very fun, great audience
Lovely interactive examples
Good balance between hilarious and academic

Cons:
Didn't go factually deep enough at some points
Short time for the task
Missed few major important topics in the end

Group 2 – News Presentation, "From Egypt to BBC!"

It's a Friday morning, and our presentation on News Media started punctually at 9.35am, without any major delay. We made warm welcome to the students by showing a lively video we prepared earlier, a work mainly contributed by the rapper genius of our group, Teppo and Markku. It received good responses and was probably a success in waking the class up as we were asked to show it again after the lecture. Cai told us that the video made him think he was actually going to be in for a 90 minute farce.

The First Part and Group Task 

Our approach to the topic of News Media was very different to the introduction video, which would be discovered in Teppo's detailed presentation on history before the birth of Newspapers. Teppo covered a lot of the early ways of conveying messages and threw questions at the audience to keep them focused. Prezi.com kept the show going in the silver screen with slides consisting mostly of picture material. After Teppo's strong input, a group task was conducted before the coffee break. Joanne and Yulia were the driving force behind this group task, which went down as follows:

• Students were divided in groups of four; 
• Each group were given six random words out of which they were asked to make a news story, based on their creativity with no limits; 
• The participants had fifteen minutes time to prepare a news presentation, in whatever medium/media they had decided to be the best suitable form of news presentation.

One of the group, making their best efforts to make excellent stories from the random keywords.

Bobo, Carol and Sindy discussing their ideas.

 Reporter (Liz) interviewing two angry truck drivers in the middle of a demonstration.

 Krista in the studio watching the 'live footage' from the scene of the demonstration

 iPad or Ears? A group demonstrates their yellow press approach on the task.

A creative news reporting from this group with keywords of: morning, shampoo, enemy, product, reward, scaffolding.

The group task was completed in joyful atmosphere. The students figured out some rather interesting ways of conveying their news and connected the words into meaningful publications. The overall atmosphere was a genuine interest of the students into understanding that news can mean so many different things. We were very happy with the active participation from the class.

TV and Radio as News Media, with Joanne

After a short fifteen minute break, we continued with Joanne's part of the presentation. We had only thirty minutes left! However Joanne managed to give her flat-out best performance using minimal time compared to our rehearsal earlier. She took the audience through two major players in the news media, radio and television.

Internet and Conclusion

Afterwards, we welcomed Yulia to talk about World Wide Web and its influence on News Media.  We think it was rather this way than News Media having an influence on the WWW. Huge topics were again blasted through with great speed because of time and finally we got to the "blogosphere". Markku rushed through good and bad qualities in both traditional News Media and civilian blogs, trying to throw ethics and law stuff into the pudding as well. If we only had more time, so that we could have gone more thoroughly into the topic. However, we got into lovely discussion with the 'professors' on the floor and Cai as well, about blogs influences to News Media and in general. Cai went deeper into the subject and we even got to show a video in the end even though we were short of time.

Feedback

We knew we were going to get a sincere feedback and were looking forward to it even before our show had started. The good points that the feedback team pointed out were encouraging and the critical feedback was very constructive. Cai pointed out that we missed one thing rather totally and that was censorship, a very important topic when speaking about news. Also in our opinion ethical, legal and universal matters in News Media would have needed more emphasizing. Despite of this we think we had built up a great lecture for the class whom participated very well. Looking forward to the next presentation!

News team