Group 3 - Add some ads, dude!

The Friday after the Mindtrek was spent in the field of Advertising. We had some minor difficulties with our beloved PowerPoint and the video links that wouldn't open on Mozilla. But in the end, with a minor delay, we got it up and running eventually. We were glad to present the PowerPoint presentation designed by Taehee and kicked off the show with a clip of the Best Commercial of 2010.

The First Part - History

The show started with Robert and introduction to the History of Advertisement. Robert did his best to cut the presentation into as short introduction as possible, but as we all know, history is such a difficult subject to talk shortly about. He told about the very first forms of advertisment, from cave men, to first newspaper ads, to radio and television not forgetting the propaganda ads during the II World War. He also included the rise of the Internet as well as Guerilla Marketing to the presentation.

Introduction to History by Professor Robert.

The Second Part - Forms of Advertising

The next presentation included some of the many forms of advertising and was presented by Joel, Federico and Taehee. The part started with Joel's slide show with a voice over explaining all the ads you see when you're strolling down Hämeenkatu.
The boys had divided the subject and told about ads in newspapers, magazines, radio, television, the Internet, outdoor signs and other forms of advertising. Taehee told also about the future of the advertisement and what is the current direction of it as the digital mediums are vastly growing.

Group Task

The second part ended with a Group Task, where the formed groups got a target group and a random object and had to come up with an advertisement for that product. They had to come up with what the product was, the name and a slogan for it and also think of the form of advertising they were going to use and why.
The given target groups included:

1. World of Warcraft lovers
2. Dog owners
3. Rich people
4. Hipsters
5. REALLY old people (90 & more)
6. Pregnant teenagers

Multi-functional Dogtor-Woof now available!

Teenager "Juliet" was also very satisfied with the Coming Soon -kit.

We got some amazing ads promoting "Coming Soon"-kits for Pregnant teenagers, multi-functional Dogtor-Woof for dog owners and new cool glasses for Hipsters - just to mention a few. Every group had great ideas and came up with a purpose of a random object and were able to think about the correct medium for their product as well as the target group.

All professors were fascinated by the excellent advertisements!

The Third Part - The Coca-Cola Case

The third part included the theory put into the real life and presented the evolution of Coca-Cola's advertising and how it has changed through the years. Edita and Austéja (the collague - not the assistant) inroduced a bit about the company's history and how the advertisement changed from cupons, to war ads, to hugging vending machines and so on. The Hug Me vending machine seemed to be a very good idea for TAMK students and everyone wanted one for Finlayson Campus as well.

The 4th Part - Positive and Negative Aspects

The show ended with more opinion based part of the presentation by Noora and she introduced some thoughts of the negative and positive aspects that advertising has on our daily lives. The presentation introduced the negative aspects of ads having an effect on children, obisity as well as other issues like alcohol and tobacco ads. The positive aspects included the thoughts of advertisment being positive for the sociaty, businesses and being used for charitable or social awareness purposes.

The Feedback

The feedback given by the News-group was very constructive and had some very good positive and critical points. They mentioned that some parts were a bit too long, but understood that the subject is so wide that it can be difficult to try to cut the information. They also pointed out some good examples of subjects that weren't included in the presentation, such as a visual design aspect, psychology and guerilla marketing. Every suggestion was very good, but only if the session would've been a bit longer or if we would've been able to organize the session more effectively, we could've had been able to talk about these issues as well. Despite the rush our group had with also the return date of the tasks on Visual Design lectures, we managed to give a (hopefully) good introduction to the world of Advertising.

- Advertising Group -

 

If only we'd have this kind of interactive ads in Keskustori as well!