"An overtimed presentation with excellent coverage in pre-history of Advertising, Coca-cola as case studies, with great examples of TVC ads that kept audience captivated!"
'Advertisements' is a vast topic to be discussed, and Group 3 had done quite good job to cover as much aspects of it as possible. The group started their presentation with showing a hilarious TVC ad from Nolan Cheddar Cheese. Humour is always the best to start a Friday morning.
Presentation on advertising history was crisp and clear, informative and straight to the point. Traditional advertising media was covered quite well, too. From war poster, prints, radio to television, and the later form of advertising involving the internet and all other kinds of media including outdoor, bilboard, and guerilla advertising. Viral effect was talked about, but Group 3 did not have proper descriptions about it, and did not manage to mention the arguably most successful online viral advertisement, Old Spice commercial.
The presentation of actual existing outdoor advertising was presented with voice over by Joel. It was a good presentation technique but unfortunately it was rather unnecessary as it did not carry much important information in it. Then I again think it represented well what ads can sometimes do; get you excited with just some fresh way of conveying something. Probably would have bought the product had Joel mentioned it. Great idea!
As for internet advertising and also mobile advertising which was mentioned as the future of ads was presented perhaps a little bit too briefly and I wish it would have shown examples of mobile ads in the powerpoint slides.
Then comes the favourite moment, when everyone in the room are busy with group task prepared by Group 3, which is to create advertisement for a self-created product based on random item given to each group. It was such great fun to participate in the task.
The task was awesome in engaging students. I don't recall having this much fun in all the previous lectures! Then again I think the task was a little misleading from advertising, because we had to come up with a product before advertising and boy do we love to design products and talk about them. So is it our problem to be fanatic about product development? Could be! Nevertheless this was hilarious and made me think about problems, such as how would you advertise a product you might really be fond of.
BREAK (15mins)
Coca cola was an excellent choice of case study, and it was covered in great depth by Edita and Austéja. It would have been better, if the case study can be a little shorter. (For example, the pre historic marketing strategies of Coca cola giving out coupons could be mentioned even more briefly). Taking the focus more into problematizing with this example wouldve been super.
The positive and negative impact of advertisements was covered well by Noora, showing many examples of advertisements to support her points. This could have been covered more, which I think is the most essential part of the topic, the ethics aspect. It would have been even better, if influence of advertising to humanity was mentioned as well. (For example, certain advertising campaigns created subcultures or movement that affects the world)
Last but not least, I personally admired the technique of using wireless mouse to control the flow of the slide. It is brilliant idea and I wished we had thought about that when we (Group 2) did our presentation. Bravo presentation and thank you Group 3!
Joanne NH Wong
with additional pondering from Markku Laskujärvi
'Advertisements' is a vast topic to be discussed, and Group 3 had done quite good job to cover as much aspects of it as possible. The group started their presentation with showing a hilarious TVC ad from Nolan Cheddar Cheese. Humour is always the best to start a Friday morning.
Presentation on advertising history was crisp and clear, informative and straight to the point. Traditional advertising media was covered quite well, too. From war poster, prints, radio to television, and the later form of advertising involving the internet and all other kinds of media including outdoor, bilboard, and guerilla advertising. Viral effect was talked about, but Group 3 did not have proper descriptions about it, and did not manage to mention the arguably most successful online viral advertisement, Old Spice commercial.
The presentation of actual existing outdoor advertising was presented with voice over by Joel. It was a good presentation technique but unfortunately it was rather unnecessary as it did not carry much important information in it. Then I again think it represented well what ads can sometimes do; get you excited with just some fresh way of conveying something. Probably would have bought the product had Joel mentioned it. Great idea!
As for internet advertising and also mobile advertising which was mentioned as the future of ads was presented perhaps a little bit too briefly and I wish it would have shown examples of mobile ads in the powerpoint slides.
Then comes the favourite moment, when everyone in the room are busy with group task prepared by Group 3, which is to create advertisement for a self-created product based on random item given to each group. It was such great fun to participate in the task.
The task was awesome in engaging students. I don't recall having this much fun in all the previous lectures! Then again I think the task was a little misleading from advertising, because we had to come up with a product before advertising and boy do we love to design products and talk about them. So is it our problem to be fanatic about product development? Could be! Nevertheless this was hilarious and made me think about problems, such as how would you advertise a product you might really be fond of.
BREAK (15mins)
Coca cola was an excellent choice of case study, and it was covered in great depth by Edita and Austéja. It would have been better, if the case study can be a little shorter. (For example, the pre historic marketing strategies of Coca cola giving out coupons could be mentioned even more briefly). Taking the focus more into problematizing with this example wouldve been super.
The positive and negative impact of advertisements was covered well by Noora, showing many examples of advertisements to support her points. This could have been covered more, which I think is the most essential part of the topic, the ethics aspect. It would have been even better, if influence of advertising to humanity was mentioned as well. (For example, certain advertising campaigns created subcultures or movement that affects the world)
Last but not least, I personally admired the technique of using wireless mouse to control the flow of the slide. It is brilliant idea and I wished we had thought about that when we (Group 2) did our presentation. Bravo presentation and thank you Group 3!
PROs
Informative
Beautifully performed
Loved how the presentation held the advertisement influence like an underlying message
Good examples of TVC commercials
Informative
Beautifully performed
Loved how the presentation held the advertisement influence like an underlying message
Good examples of TVC commercials
Good case study presentation
Good variation of presentation technique (videos, slides, group task, voice over)
CONs
CONs
Not enough interaction (questions, discussion) with audience during presentation
Lack of mobile ad examples
Amount of lessons for this great topic(the second one just might have saved the world I think after seeing this)
Amount of lessons for this great topic(the second one just might have saved the world I think after seeing this)
Lack of sound/radio/audio ad examples
Missed some essential topics (advertising influences, up-to-date statistic on current ad placement): these could have been said out loud but I also think advertising was thought more of as a whole here, taking the minutes from mentioning certain gadgets etc.
Joanne NH Wong
with additional pondering from Markku Laskujärvi
First, thank you for your great analysis for our Advertising presentation. I'm one of those group member, Taehee Lee, and I managed forms of advertising(internet, other forms, future figures), and whole PPT design.
ReplyDeleteI studied information visualization last semester in my home university, and I took some important techniques like readability, design, texts(which must put in each slide to understand viewers more easily) from that course, so I handled our PPT design at all.
I really agree with your critics. Actually, due to timeline, and some personal occasion, maybe it could be excuse, though, there's lack of interact between students and professors, and some points, it didn't cover well(my part - internet, other forms, future figures - was really important status in these days advertisement, but it was insufficient for our students). For example, if there were some slides about nowadays figure for comparison between forms of advertisement, also some examples, and our comments added to it, it could be more deeply covered.
Our group task's direction and focusing were mainly on your fun and creativeness, so it could be little bit confusing that what's actual purpose for it, and relation between presentation, but I think the task make enough result and satisfaction with our purpose.
Thank you for all, great audience! :)
It was a first time I was presenting stuff in English. At the beginning, I was so nervous, but from the moment I started, I felt so much better, because the audience was absolutely awesome. I was glad, that people asked questions, because that meant that they were actually listening to what they have being told.
ReplyDeleteFeedback team did a good job commenting on our presentation, gave us some useful tips for the future.
Personally, I enjoyed working in our team so much, because it was not only about working hard, but also about having fun. Every time we got together, we had bunch of laughing, which I think is a vital thing in a teamwork. We managed to plan our presentation quite quickly & without disagreements, so we started working on it immediately.
All in all, thank you all for listening & participating!