Friday, November 9, 2012

The third student driven session - we have a pattern

The third session with student professors dealt with advertisement. It seems the students have agreed on a format for these sessions with an entertaining video intro, a rather traditional set of mini lectures covering the key topics with a funny group work in between. Let's see which team breaks this arrangement if any. (Not that I'm complaining - the format seems to function well. )
The team work assignments again were great fun

The teams complained they didn't have enough time to prepare

Regular professors should follow the example of student professors in
utilising all the resources there are for education, also the floor

The quality of most photos I took was below all criteria, so this time the Coke
professors Austeja and Edita represent visually the professor team. But
thanks also to Federico, Joel, Noora, Taehee and Robert for the very good
effort

This team had quite a challenge - advertisements are today everywhere, the areas to cover are wide and  multifaceted. More problems was created by the fact that the team was too large - seven professors.

The team got down to business very bravely, knowing that they could not keep the maximum of 90 minutes time frame and that many areas would be covered superficially or not at all. The lack of time might explain the lack of interactivity in this class.

The team kept its end up very well. One of the smart solutions was to give an overview - case study - of the advertisement strategies of Cola Cola. This gave both width and depth to the presentation Coca Cola being so well known and successful in massive, creative and well designed campaigns across the entire  platforms of advertisements.

One type of advertisements I would missed was social ads.

The feedback team once again did a very good job. I feel very comfortable with this course thanks to brilliant students committed to their assignmnents.

1 comment:

  1. Seems the format has really catched on.
    Yet again, not enough time? Okay guys, we already know it's an issue. Time to resolve it. It should be simple.

    My suggestion:
    Go through the task yourselves, then cut the time by 15% to intensify it.

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